This is particularly important to pay attention to if you schedule your posts far in advance. We’ve highlighted the best time, best day and worst day to post on social media from our research, as well as the most consistent extended blocks of engagement that you can put into action for your publishing calendar. Asking your audience for direct feedback is a great way to gain valuable insight on what improvements to make, and which content, products, or services to create next. You can plan for holidays and recurring annual events, but you can’t plan for significant news events, trending topics, or viral videos. These questions are easy to tailor to your unique business and generate engagement. Do you have a morning ritual or nightly routine to help you stay energized, focused, healthy or positive? Once you have your content calendar, then you need to leverage scheduling tools to develop a quick and easy process for posting content. I could never shake that “I’m failing at this” feeling. For a complete list of 65 questions to ask on social media read: 65 Social Media Questions to Increase Engagement. Share a product or service you love and your audience will benefit from. Social media is just a buzzword until you come up with a plan. Christmas Social Media Contest Ideas Christmas is a time for sharing. I often share this mantra with my audience to offer a reminder that success takes time and hard work. First, make a post offering to give a free live coaching session to one person who comments on the post. Is there a major news event everyone is talking about? Feel free to copy and paste the text quotes into your favorite design tool or social media status update. You can also use this as an opportunity to update your followers on the amount given. A few examples are: “Tea or coffee?”, “Pepsi or Coke?”, “Salty snack or sweet treat?”. To help you develop a simple strategy and process be sure to watch this video tutorial: 5-Step Social Media Strategy for Busy Entrepreneurs. This rewards your followers and gives them a great incentive to keep following you and engaging with your content. If you represent a company, share the company values. It looks great and presumably tastes awful, the oven tray divided into neat strips of colour, from leathery lean oven bacon to overdone eggs. Get handsy means you take a photo holding an object in your hand. For some people, that means posting once a day. Share an award or accolade you or your business has received. Not necessarily in the physical sense, because that would mean giving away something substantive and delicious. Share a photo or video of you engaging in one of your hobbies or favorite activities. Track this by creating a unique hashtag. While every social media post should include a photo or video, here are 12 unique photo and video ideas to get you thinking outside the box. You can create beautifully styled quotes using a design tool like Canva.com or apps like Textgram. Bonus points if you include key takeaways and a link for your followers to get their own copy. Most experts recommend following the 80/20 rule. Share something on your bucket list that you would love to do someday! Or maybe you’re a network marketer or an affiliate for essential oils. “I’m a big believer in word of mouth. For others, it means posting a few times a week. This could be as simple as sharing your favorite time-management app or as detailed as posting a video outlining how you schedule meetings throughout the week. A post shared by Jasmine Star (@jasminestar) on Jan 20, 2019 at 10:22pm PST. You could share a photo of you standing at the water cooler in your office that looks like you’re having a friendly conversation with your followers. People are such narcissists these days because of social media, why do i need to know you have gone out shopping or had a nice meal. With that said, I strongly recommend you focus your time and energy on one channel and use an automation tool like IFTTT or Zapier to automatically share your posts to your other channels. Did you know that photos and videos get more comments, likes, and shares on social media than plain text posts? They are ready to post as-is OR they can be fully customized to fit your brand style. You don’t need an excuse to run sales, but it can help to run them around holidays. For example, if you’re a food blogger, share how you store your vegetables to preserve their freshness longer. They are simple to answer and tend to invoke a lot of passion. Holidays are easy to plan for, but be mindful of your audience. Do you have a t-shirt, coffee mug, or other item with a fun quote or saying on it? Hot and sour red lentil soup; a mint chocolate Magnum; hot crumpets with butter and Marmite … the words alone create their own kind of moreish poetry. Social Media Calendar Template: Plan all your posts ahead of time. That pretty orange and pistachio thing I made is bitter because the oranges have gone rancid. Thanks for posting your schedule and ideas for creating a daily schedule. Chances are a large percent of your followers have never seen it. Due to my nature, I’d love to encourage you to rethink this! Share what’s currently working well for your customers or your business. Social media is an ingredient not an entree. Instead, there are fun, irreverent Instagram food circles, all funfetti and ice-cream sandwiches, and – in a twist that is so very 2016 that it makes my soul scream – flamingo pool float-shaped cakes. That’s why there are entire social media accounts dedicated to posting inspirational, positive, humorous, and informative images. Do you have an awesome customer, social media follower, or employee? Test new ideas with your audience by posting a poll. To ensure maximum results from these 100 post ideas, I want to share a few social media marketing tips. This is a great way to expose the person to your audience and, if you’re lucky, they will ask you to do a takeover on their account, exposing you to their audience as well. Share an educational or informative article related to your niche topic or industry. Give your audience a teaser of what they’ll learn or what problem you’re solving in the post. A video demonstrating something is a fantastic way to position yourself as an expert and provide exceptional value to your audience. LinkedIn is becoming more personal, but it continues to remain a professional network so be mindful of the type and level of personal information you share. Of course, a photograph can never tell the whole story when it comes to something as tactile, personal and intimate as food, but this isn’t about having it all. And don’t worry. Set your posting schedule Your social media content calendar lists the dates and times at which you will publish types of content on each channel. I’ve even created a free cheat sheet you can download and keep next to your computer. The calendar sparked new ideas every single day and I was finally able to post content on a consistent basis. Property Shared Travel Tips & Tricks 6. After using the Social Media Content Calendar, they’ve been telling me it: Peggy said, “In just two weeks alone I have almost doubled my Instagram followers.”, Theodoros said, “My posts usually got 5-10 comments and with your questions, I go to 30-50! Perfect for Instagram and Facebook. Talk about the value provided by the channel and include a link for your audience to access and subscribe to the channel. Your social media followers want to get to know you on a deeper level. Make a post about it and tag the location and the event (if possible) to get more engagement and followers! And those don’t even scratch the surface of the completely strange days like National Pirate Day and National Shower with a Friend Day! No more excuses – you will always have a fresh idea right at your fingertips. Just remember to provide lots of non-promotional value before and after a launch to avoid burning out your audience. Baby roleplayers create accounts on social media sites to post stolen photos along with captions that give false details about the child in the photos. When it comes to social media marketing, many entrepreneurs and marketers have developed their strategy based on advice that’s either outdated or doesn’t apply to small businesses. For a complete listing of all holidays, weird days, and observances for 2020, click here. 1. Food photos are huge on social media because they're both easy-to-produce and relevant to everyone. Posting your meals online – whether they are healthy, unhealthy or none of your goddamn business – can be a freeing act. You don’t need a long introduction, simply list two items and let the debate unfold. A post shared by JENNA KUTCHER (@jennakutcher) on Mar 10, 2019 at 5:06pm PDT. Explore 1000 Social Media Quotes by authors including Lil Peep, Daniel Goleman, and Millie Bobby Brown at BrainyQuote. The Waitrose report also states that almost half of us take more care over a dish if we think a photo might be taken of it, and nearly 40% claim to worry more about presentation than they did five years ago. Remember the white and gold or blue and black dress debacle? I’ve created the ultimate list of what to post on social media. Unlike much of the more earnest online food world, her photographs are bright, flooded with light and popping with flashes of colour, vibrancy and life. 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