Stephen Fairley ; January 10, 2020 ; Finding new ways to distribute your online content so it reaches the broadest possible target audience … Content distribution networks. You can expect unique and engaging content … So it’s built into our formal blog post promotion processes to let the rest of the team know when a new post is up. After all that work, you want to make sure it gets seen by as much of your target audience as possible. Since the sites revolve around conversation more than promotion, sharing your post as a conversation-starter can get a lot of readers very engaged. This is how FollowUp.CC let us know they included us in a post (and how we’ll obviously return the favor). Contact us to learn more about using research as content. We’ll usually send a quick group message in Slack: There are also tools like GaggleAMP, that help you automate the process while still letting your colleagues customize the messages so that they’re authentic. #1: Developing Educational Resources. In my last blog, 3 tasks to keep your marketing content from collecting dust, I talked about the importance of content distribution and promotion and how it’s missing from many marketing plans. The reasons for creating a content distribution strategy are plenty. BufferBuffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy.The compan… You toiled over the perfect way to organize and present the information. It is a process of sharing, promoting, and publishing your content.. Between influencers, partners, and your company’s customers, it’s a lot of people your blog posts might interest. In fact, that’s exactly what I did to get this to the top of Google for the term “content marketing ideas”. Take advantage of that by enlisting coworkers to help you promote new posts. Instead of finding influential strangers who’ve shared blog posts from other influential strangers, look to your own community. In general, Quora isn’t a super promotional platform, but the purpose is answering questions. Content distribution networks and content discovery platforms provide content creators with both paid and free opportunities to spread the word about your latest posts and more. But what about the smaller ideas – the ones we read about and don’t try, or have stopped using? Obviously, exclusive distribution is reserved only for luxury brands where product scarcity isn’t just acceptable – it’s expected. A thoughtful content distribution strategy simplifies the process of reaching the right audi… Native Video — social media algorithms (especially LinkedIn’s) love native video. A great and underutilized one is pinning posts to your profiles. There are lots of things you can do to improve a post’s visibility. So no matter how long has passed or how many new social posts have been published, it’s still one of the first things your profile visitors see. At Mention, pretty much the whole marketing team uses Twitter and LinkedIn professionally in some capacity. Those “people” would be your target audience, in this case. 5 Clever Content Distribution Ideas That Really Work. And now you’re reading the revised post, with 95 content marketing ideas. For example, a popular blog post can become a piece of gated (downloadable) content, an infographic, … Last year we wrote a post asking you to steal our content distribution ideas for 2015. But for some reason, they don’t always get the love that other promotion tactics do. When most people think of types of content marketing, they think of blogging as a starting point.Blogging helps you get visitors’ attention with helpful information, and provides content to flesh out your social media presence and fuel your SEO efforts, too. Then suggest your new blog post to people who have already shared your OWN content – content on the same topic, no less – in the past. The following are some of the ideas you can use to implement content distribution strategies to increase your social media traffic. Content distribution is a critical piece of the content marketing puzzle. If your brand publishes a large volume of daily content that covers broader, news-worthy topics, content... 2. That means doing just more than the bare minimum when it comes to distributing your content. What difference can they make on your traffic, leads, and conversions? Share in the comments. This lets you keep one post from your page or profile front and center, probably above the fold. Sites like reddit, Inbound.org, and GrowthHackers can bring massive traffic and act as great brand builders. 6. There are various methods to perform content distribution; as of now 71% of the marketers use the paid methods, and 87% of the business-to-business marketers use social media to distribute their content. I know I’ve felt the struggle to grow traffic when promoting every post the same way, the same “big and impactful” things everyone else is doing. Almost all of us will have connections in our industry on LinkedIn, and lots of professionals use Twitter for work as well – even just a little bit. I’ve seen some discussion lately about how this tactic has been so overdone for so long that it’s useless now. But there’s something else – personal, one-on-one emails. You can either use dedicated software, a spreadsheet, or a DIY calendar. You spent hours Googling information and examples. Develop and document your channel plan. It’s no longer a 100% guarantee that the companies you feature will promote the heck out of it, but you still want to get it in from of them. Home Blog Digital Marketing 8 Extra To-Dos for Better Content Distribution (With Examples), Brittany Berger That won’t work if you want your work to have lasting results. Three main components in the process enable your brand to build (and grow) communities of loyal, engaged consumers around your content: Evaluate your distribution options. Do you promote your new posts in ways other marketers might not? @AppCharlie @Mention @postwire @goconspire @Mattermark and more. I don’t even mean those marketing emails made to look like personal messages. And yes, you probably know you should use one – but do you? Content marketing is the way to proliferate your content and your brand’s reach. For example, Process Street uses social bookmarking to drive tens of thousands of views per month to their blog posts. Content distribution is a marketing term for the process of sharing, publishing and promoting the business articles, images, blogs, videos, and other content formats across the internet. And, depending on the goal of the piece of content… While the figure is great news for content marketers, what you must realize is you can’t push any content … We all know that social media reach isn’t what it used to be. Read how we’ve helped software and technology companies like you grow and succeed. We’re talking about ones you actually sat there and typed. Content ideas can come from a variety of places, both from within your content team, from your customers, from other stakeholders in your company, from new data, or from something that inspires you. An effective content distribution strategy will not only put your content in front of your target audience. Writing detailed, helpful responses answering the question – which also include links to your content – can drive traffic back to a blog post. Absolutely not. Get the latest and greatest digital marketing Mention companies featured on … Imagine, all that you can do in the saved time? I know, so archaic, right? With proper segmentation in place, your content will hit targeted users as related pieces on sites they already frequent, like Business Insider or Time. By now, most content marketers know you can’t just share a blog post once. Follow a social media sharing calendar. You never slack? So adding a link to your latest post in your email signature is a secret that will put your content somewhere with a lot of focus. Here are some ideas that work for me and my clients. You could even automate it a bit and use email marketing segmentation to send a campaign with the post to those who’ve opened similar campaigns in the past! 734.425.7414 info@ThePartnerMarketingGroup.com. Short snippets of video can break up a long blog post, provide examples and reinforce ideas. Sharing posts on your company’s social accounts only really takes advantage of a fraction of its real audience online. According to Evolve Creative Group, content distribution involves all sorts of channels used by marketers to spread their content out to extensive and targeted audiences. Enjoy some of our favorite marketing resources from fun infographics to educational eBooks. 10 Tools to Help Salespeople Close More Deals: https://t.co/SFcNnOiQhC feat. Great content marketing is all about answering questions and helping your audience, right? Some of them, like Quuu Promote, offer brands a way to pay for social media distribution through its Quuu.co content … You figured out how to get all the info out while sounding smart and – dare I say it – engaging and entertaining. The basic idea behind creating interesting and high-quality content … I kicked things up a notch to 75. Download focused marketing benchmarks and insight just for the technology channel. by Barbara Pfeiffer | Jun 28, 2016 | Content Marketing, By Barbara Pfeiffer, The Partner Marketing Group. 8 content distribution ideas (with examples and tips) 1. A content distribution strategy is a strategic document that an organization creates to guide its marketing efforts for promoting posts, ebooks, resources, and other content assets. So we rounded up a few blog post distribution ideas you (hopefully) haven’t already read about 15 times this month. 6. The basic concept of content distribution is to put your article in front of other people who would be willing to share it with others. These content distribution ideas can help your new posts stand out. A popular blog post promotion tactic is to use something like BuzzSumo to find influencers that have shared similar posts from popular publications, right? Syndication Here are a few examples of companies getting it right.1. For every post? Let’s go back to social media reach. It’s how you’re providing your audience with the content … A NewsCred study reveals that a mammoth 62% of millennials say their online loyalty towards a brand is driven by online content. The link above teaches you why advocates are as valuable as influencers for some marketing activities – because the existing relationship means they’re more likely to say “yes.”. hbspt.cta.load(1896803, '6d51400e-beca-4971-833d-135558adc748', {}); By now, most content marketers know you can’t just share a blog post once. A document like this kills the randomness and provides structure to the promotion process. (Meaning, they’re mostly serious and professional, and there’s me tweeting about TV 5,000 times per week :X). Tip: to make our own shares on social bookmarking sites go further, we usually share the discussion question and link on Twitter and ask for comments. Yes, I know, why am I telling you such a basic, overused, old school promotion tactic? Dual distribution. I hope you find these useful for your content distribution. They’re simple, they’re staples, and they’re effective. I’ve shared their infographics before, so they knew I’d be more interested than someone who’d never read one of their posts. Social media. 10 Ways to Distribute Content Beyond Social Shares Marketing. 12 min read. But it’s still important enough to name first. We’ve been saying this for years. Organic social media is such an important, easy and free channel for distributing your content! . Your team should establish a schedule for how often you promote each blog post – both long and short term. Take a look at their example sharing calendar and the results it got: At Mention, we have one schedule that all blog posts follow for one month after a post is published, and then those that perform well get added to an extra workflow and shared some more. Tactics like these? By using our site, you acknowledge that you have read and understand our, Barbara Pfeiffer, The Partner Marketing Group. You can create new content, generate more ideas … It was a freaking hard job, and you’re proud of the results. By uploading video focused on one or two key research findings, it creates content … Was this generic outreach? That’s where a social media calendar comes in. Cara Hogan still fully answered the original question, combine advocates and influencer marketing, 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content, 6 Untapped Ways To Create An Engaging User Experience. These channels … Here’s an example from Buffer’s Twitter account: It can be used to announce company news, as Buffer does above, to showcase conversations and campaigns, or to promote certain pieces of content. Content distribution is the key to boosting your brand awareness, collecting loyal followers, and encouraging your readers to click, act, and become customers. Instead, you need a long-term content distribution plan that includes driving traffic to your post right away, as well as laying the groundwork for future traffic. EPIC content marketing. Get quick marketing tips, tools, Q&As, videos, and more for busy technology marketers. To put your … Our own content team loves CoSchedule. And if you need more ideas for content distribution, or help creating content and/or the distribution plan itself, please let us know how we can help. Updated! 1. sponsored distribution is working with third parties (typically online publishers) to send out your content to their list You can take that and remix it. Promote your content and amplify its impact. It may not be a guarantee, but they can’t share it if they don’t know about it. I mentioned the lack of ideas as one barrier to efficient distribution. The chambers of commerce help and promote its … Lastly, content distribution is one more way your can combine advocates and influencer marketing. Here are 27 different content distribution ideas to promote your primary research. The most obvious content distribution strategy for most businesses is to share their content on social media. If you have a blog post that does that, it’s alright to share. Sep 10, 2020 - Content is a driving force for many businesses, because when you give people something that’s valuable, you help build a relationship that means people will be much more likely to pay attention to your organization in the future. Their software is specifically built to make this easy, and they’re huge advocates for resharing blog posts, building in features to “fight for the good cause.”. Putting some money behind your content will certainly help distribute it to a targeted audience. Increased avenues for content distribution You can build a blog series around your videos, or you can use videos to help enhance your blogs. Put these content distribution tips to work and use the right tools to get your content … Tip: If you’re asking coworkers to share posts manually, check out tools like ClickToTweet or HrefShare to give them easy, one-click options. Content distribution allows your brand to reach its target audience in the shortest amount of time. Here are 27 different content distribution ideas to promote your primary research. But it’s absolutely not. You can do it with Facebook, Twitter, and LinkedIn. Because they MIGHT follow you and promote the heck out of it. If people are asking questions online, it’s probably happening on Quora. Using Content Distribution To Boost Social Media Traffic. Summarizing the parts of your post that are most relevant to the question still keeps the point of Quora in mind – giving answers. Sales Enablement. The Influence & … Distributing Content through Local Channels – We aren’t talking about radio or newspaper here, but your local chambers of commerce. Practical view of content distribution. But think about how many people you email each day, and think about how many of them are in your target audience. I thought it might be helpful to explore some often overlooked channels and give you 7 creative ideas for content distribution! Throw another post your company has written on the topic into BuzzSumo, instead of content from a different publication. Most content marketing discussions about email revolve around email marketing – I mean, why wouldn’t they? Repurpose content into new formats and share again across your distribution channels. For example, a few weeks ago The Shelf emailed me their new infographic. You probably won’t be able to incorporate all of these into your content promotion plan but use this list to help spark some new ideas and gradually add channels as you can. For an extra boost to new posts, pin them to your profile as soon as they’re published. This site uses cookies to deliver our content and to track user activity anonymously. Social Media. See how InsightSquared’s Cara Hogan still fully answered the original question while including a link where people can find more detail: Like social bookmarking, Quora is about conversation, so just dropping a link in an answer won’t bring you any big wins. | Even so, many businesses forget to do this and instead only turn to their social media channels … Social Media Native Video — social media algorithms (especially LinkedIn’s) love native video. You just poured everything you had into an epic piece of content. Evaluate your distribution … Tools like Outbrain and Taboola are solid options. When I started, the top post for that phrase had 50 ideas and was pretty basic. 8 Content Distribution Ideas to Meet Your Brand’s Goals 1. + social media tips every week! If you want to get your posts in front of a large portion of your social audience, it’s gonna take a few tries. It’ll also help you build a relationship with them, and eventually lead them to take a desired action – … And tools like WiseStamp do it automatically by creating a fancy email signature connected to your blog’s RSS feed. Many businesses choose to use a variety of distribution … Finding the popular social bookmarking sites for your blog’s niche will also be a really productive thing to do one day. 2. Other networks have “similar but different” options to feature specific posts. Think about the networks they have. And beyond traffic, posting in forums and bookmarking sites helps you build authority and community. Join our experts for the hottest trends, topics, and news in technology marketing. 1. The randomness and provides structure to the question still keeps the point of Quora in –. Each blog post once give you 7 creative ideas for content distribution s Goals 1 help you build authority community. 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